Uju Jeon

 

KOZO

Brand Identity & Packaging for Charcoal Briquettes



KOZO rethinks charcoal through combustion performance, material efficiency, and controlled heat. Using compressed nut shells as its primary fuel source, the brand positions rapid ignition not as a convenience feature, but as the core of the grilling experience.

The identity system explores ignition tension through matte textures, restrained contrast, and atmospheric heat propagation.


















KOZO
Brand Identity & Packaging for Charcoal Briquettes

Creative Direction, Branding, Packaging Design, Visual System & Applications
Uju Jeon
Client
Purpak Packaging Inc.
Special Thanks
Evan Kiousis
Steve Wertheimer

Montreal, Canada
2025–2026