Uju Jeon

Universum Gaming

Brand Identity for an Immersive Gaming Platform

Universum Gaming was created as an expansion of the existing Universum immersive entertainment experience, extending the brand into a more interactive, competitive, and digitally connected environment.

The challenge was to introduce a gaming-focused identity without losing the recognizable Universum core. Rather than creating a separate visual language, the system was designed as a scalable extension balancing cinematic atmosphere, interface-driven motion, and modular digital elements across both physical and screen-based applications.

UNIVERSUM GAMING
Brand Identity for an Immersive Gaming Platform

Creative Direction, Brand Identity, Visual System & Motion Design
Uju Jeon
Client
Universum Panamá
Special Thanks
Gerardo Escudero Samara
Steve Wertheimer

Panama City, Panama
2026